Having read Zena Hitz's Lost in Thought last year, as I was heading into 2025, the biggest change that I wanted to make to current habits and inclinations was to spend less time on social media and much more time on reading and writing. This change is also driven by the way the algorithm seems to be sending in my direction a lot of Trump/Musk related commentary, and my desire to spend as little time as possible on any platform operated by Meta.
So far this year, I would say it is paying off in terms of productivity: 25 days in, I have managed to meet my two daily aims of spending 10 minutes per day responding to a prompt word, and writing 165 words of the current WIP. I have shared the occasional Insta post of a bear in a swimming pool or a dog sitting on a cat with one or other of my children, but checking screen time, apparently it is so far this year, 25% down on last year and that is dominated by reading and research.
The other element in all this is the inexorable infiltration of AI into our lives. At the moment, it feels as though we are in a cusp zone. The last one for me was the time pre-internet and post-internet. We were living in China in the mid-1990s, got our first dial up connection there and then returned to the UK and made sure we subscribed in 1998 when we renovated and moved into a flat in Brighton. Right from the start, I loved the internet. But it was also a time-sink and a distraction. I was also first conscious of it as a danger when Number One Son, aged about 5, well able to read and obsessed by dinosaurs, inadvertently discovered a strange corner of the internet featuring elderly people engaged in dubious activities and offered up to consumers as 'dinosaur' p*rn. I remember a deep mutual sense of 'eurrghghgh', and it meant that I was a pretty strict mother when it came to access to computers and phones.
I think even then, quarter of a century ago, I was conscious that technology was commoditising individuals. It was crude, it was obvious, it's become much more subtle, pervasive, but it's more powerful than ever. Yet, it seems to me like all bubbles and crazes, from tulips in 17th century Amsterdam through to the current furore over Trump's crypto grift, sooner or later there will be someone who calls 'Naked Emperor'. But will they get our attention? And even if they do, how will we respond?
I've just finished a very enjoyable primer, Julian Baggini's How to think like a Philosopher, which in 12 chapters, seeks to get us reflecting on the why and how of developing critical thinking. At the end, Baggini has written a glossary which includes a definition of the attention economy: 'The contemporary consumer environment in which organisations are constantly competing with each other to gain our attention, usually to monetise it. They're doing well because we often give ours away cheaply.'
Although perceiving oneself as a commodity, and one's attention as an asset or product may be uncomfortable, this has consolidated my own view that my attention, my focus is something of value. If others are putting a value on it and hoping I will share it at low cost, then it is up to me to manage my attention and protect it from the oligarchs and corporations that want to exploit it. I as an individual need to put a higher value on that attention than the market wishes to pay.
This leaves me wondering whether this is a reductive way of seeing an individual. At one point, the algorithms may have been coded by humans, but now we are in a place where human thought is too slow and AI, quantum computing, and whatever else lies along the LLM road are far faster at developing new ways to manipulate us, to grab our attention and elicit some weird human response. The 'influencers' of social media may have made their pacts with their sponsors and platforms, and some are surfing the tide with some semblance of integrity and authenticity, but ultimately, I think they are just as much creatures subject to whim and algorithm as the rest of us consuming the content.
As an educator, what I want now is to make sure that my colleagues and the students I work with have the time and space to reflect on some questions that I think we all need to answer. And these questions head back to the fundamentals that Baggini wants us to spend time thinking about, questions about our worth, our value and our values, and how we navigate a world where we are increasingly seen as exploitable and available.